It is not our goal to be all things to all people - just to provide extraordinary choices for extraordinary people. People, who know when something feels right and good.

The most intuitive ideas for such products emerge from the interface of both engaging in the activity, and the active involvement and interaction of other dedicated athletes, who are inspired by what they do and what they need to do it. Finally, testing by all, feedback, more feedback and an on-going evolution of perfection.

It is evident that every athlete has different needs and goals, but all have some basic, very human, requirements. Among these: comfort, fit, freedom of movement, function, ease of access, and a product that meets the needs of the moment whether for training, hydrating on the fly, or achieving a PR. We look forward to sharing this evolution of products with you. www.ultraspire.net

Participating Sponsors

Polar Bottle® is the original insulated plastic sport bottle. It keeps liquids colder longer than other water bottles. We innovated the industry back in 1994 by creating a bottle that would actually keep water cool during any outdoor activity. The bottle has evolved in the years since with brightly colored foil liners and patterns and an innovative removable valve system. Made in America, Polar Bottle is popular throughout the world.